This book features expert advice on protecting your commercial identity. Safeguard your ideas and profit from your hard work. Do you have a great idea for the next big thing, an eye-catching new corporate logo, or an exciting new business concept? Understand how to safeguard your ideas and creations with this expert guide to the fundamentals of intellectual property.

Walking you step-by-step through the processes involved in protecting your great ideas, this book offers all the advice you need to ensure that you're the only one cashing in on your creativity and hard work. Discover how to: patent your product; understand the paperwork and negotiate the red tape; register trade marks and designs; acquire, register, and protect your IP rights; and protect your rights abroad.